Bárbara Sousa

Former lawyer who turned her passion for pop music into a career. Social Media Manager skilled in community management and project management. Experienced in creating and executing creative content plans, and managing big artists' social media and music platform accounts in "always-on" and release strategies.

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About me

Hello! My name is Bárbara, I have a degree in Law and after years of experience in the legal field, the creative side - and the passion for music - spoke louder. Currently I have specialized and updated in marketing, I work in the area of strategic planning and content creation for social media, with a focus on the Music Industry.

Professional experience

FEB/2024 - CURRENT

Social Media Manager at California Agency, mainly responsible for the artist IZA's social media accounts and digital platforms, and community management in IZA's HQ. Part of Warner Music's Social Media Managers team in Brazil. Development of strategic content planning; Editing of mobile videos and creation of briefings and scripts; Increased listener and fans engagement through social media; Managed multiple social media platforms, ensuring a consistent brand voice and message; Monitoring social media trends and emerging platforms, adopting new strategies to stay ahead of the competition; Analyzing and reporting social media and online marketing campaign results.

MAR/2023 - FEB/2024

Digital planning assistant for artists by the MusicAgency and the We4Music label: IZA, Luccas Carlos, Hodari and Marô.
Carlos, Hodari, and Marô. Social media management, metrics analysis, and engagement; Project coordination related to artists, including production of promotional materials and campaigns; Community management and fan engagement; Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions; Designed marketing material and social media posts to promote musical performances.

Baggage

With a degree in Law and 4 years of experience in the legal field, I learned the importance of being organized, disciplined and analytical, as well as working with confidential processes and data.

My passion has always been for projects that require creativity. By owning my own brand, I learned the importance of seeking knowledge and improving myself in the area of digital marketing, being proactive and having a strategic vision to manage a successful business.

My enthusiasm for the world of pop music led me to be the administrator of the largest page dedicated to the singer Dua Lipa in Brazil. This experience allowed me to achieve fluency in English, as well as develop skills in project management, campaign planning and content creation for community engagement.

This experience brought me connections with people from various sectors of the music industry, and one of them recommended me to the agency where I worked as a Planning Assistant for the social media of several musical artists: IZA, Marô, Luccas Carlos and Hodari. Being responsible for developing and executing content plans for artists from different musical styles opened my mind and made me more creative.

My connection and responsibility with the artist IZA team kept me in the position of Social Media Manager even after the agency change. Currently, along with the Marketing team and agency support, we develop content in an "always on" strategy and special projects for social media accounts that reach a total audience of +35 MILLION followers (Instagram, X, Tiktok, Facebook).