About me
My name is Bárbara and I am a creative and dynamic professional, with experience in social media management and community management.
With a degree in Law and 4 years of experience in the legal field, I learned the importance of being organized, disciplined and analytical, as well as working with confidential processes and data.
My passion has always been for projects that require creativity. By owning my own brand, I learned the importance of seeking knowledge and improving myself in the area of digital marketing, being proactive and having a strategic vision to manage a successful business.
My enthusiasm for the world of pop music led me to be the administrator of the largest page dedicated to the singer Dua Lipa in Brazil. This experience allowed me to achieve fluency in English, as well as develop skills in project management, campaign planning and content creation for community engagement.
This experience brought me connections with people from various sectors of the music industry, and one of them recommended me to the agency where I worked as a Planning Assistant for the social media of several musical artists: IZA, Marô, Luccas Carlos and Hodari. Being responsible for developing and executing content plans for artists from different musical styles opened my mind and made me more creative.
My connection and responsibility with the artist IZA team kept me in the position of Social Media Manager even after the agency change. Currently, along with the Marketing team and agency support, we develop content in an "always on" strategy and special projects for social media accounts that reach a total audience of +35 MILLION followers (Instagram, X, Tiktok, Facebook).